Spark A Viral Trend In Your Product (2 min read) — The Millionaire’s Digest

1. Social currency. Consumers are more likely to adopt a product if it makes them feel special or ahead of the curve. For example, Gilt’s exclusive sales helped it become one of the hottest online shopping sites.

via Spark A Viral Trend In Your Product (2 min read) — The Millionaire’s Digest

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